Harley-Davidson is an iconic American motorcycle manufacturer with a rich history dating back over a century. Founded in Milwaukee, Wisconsin, in 1903 by William S. Harley and Arthur Davidson, the company started modestly in a small shed but quickly grew to become one of the most recognizable brands in the world of motorcycling.
Throughout its history, Harley-Davidson has built a reputation for producing heavyweight, V-twin engine motorcycles with a distinctive design and a deep, rumbling exhaust note. These motorcycles have become synonymous with American motorcycle culture, embodying a sense of freedom, individuality, and adventure.
Harley-Davidson’s motorcycles have been used extensively in various contexts, including military applications. During World War I, the company produced thousands of motorcycles for the US military, and its bikes have been used by police forces and in racing events around the world.
In addition to its motorcycles, Harley-Davidson has also developed a thriving community of enthusiasts and riders known as the “Harley Owners Group” (HOG). HOG organizes events, rallies, and rides for Harley-Davidson owners, fostering a sense of camaraderie and shared passion for the brand.
Despite facing challenges over the years, including financial difficulties and changes in consumer preferences, Harley-Davidson has remained a dominant force in the motorcycle industry. The company continues to innovate and evolve, introducing new models, technologies, and initiatives to attract riders and maintain its position as an iconic American brand.

Harley Davidson motorcycle
Do you want to know more about Harley-Davidson? Let’s take a look at these 23 interesting facts about Harley-Davidson to know more about it.
- Founding Fathers: Harley-Davidson was founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and Arthur Davidson, along with Davidson’s brothers, William, Walter, and Arthur.
- Oldest Continuously Operating Motorcycle Manufacturer: Harley-Davidson holds the distinction of being the oldest continuously operating motorcycle manufacturer in the world.
- Bar and Shield Logo: The iconic Harley-Davidson logo, featuring a bar and shield, was first used in 1910 and has since become one of the most recognizable symbols in the world.
- WWI Military Contracts: During World War I, Harley-Davidson produced over 20,000 motorcycles for the US military, earning the company a prestigious Army-Navy “E” Award for excellence in wartime production.
- Flathead Engine: Harley-Davidson introduced its first V-twin engine, known as the “Flathead,” in 1909, which became a hallmark of the brand and a defining feature of its motorcycles.
- Hollywood Connection: Harley-Davidson motorcycles have been featured in numerous films and television shows, cementing their status as symbols of American culture and freedom. Examples include “Easy Rider,” “Terminator 2: Judgment Day,” and “Sons of Anarchy.”
- Harley Owners Group (HOG): Established in 1983, the Harley Owners Group is one of the largest motorcycle clubs in the world, boasting over one million members in countries across the globe.
- Aircraft Engines: In addition to motorcycles, Harley-Davidson produced aircraft engines during World War I and World War II. The company also developed a prototype of a small-displacement, two-stroke engine for use in drones during the Vietnam War.
- Police Motorcycles: Harley-Davidson has a long history of supplying motorcycles to law enforcement agencies. The company’s Police Model motorcycles have been used by police departments around the world for traffic patrol and other duties.
- Sound Trademark: The distinctive sound of a Harley-Davidson motorcycle, often described as a deep, rumbling roar, is so iconic that the company has attempted to trademark it as a sound mark.
- Birth of the Knucklehead: In 1936, Harley-Davidson introduced the “Knucklehead” engine, named for its distinctive rocker box covers that resembled a clenched fist with protruding knuckles. The Knucklehead was the first Harley-Davidson engine with overhead valves and became a legendary model in the company’s lineup.
- Indian Motorcycle Rivalry: Harley-Davidson has had a long-standing rivalry with Indian Motorcycle, another historic American motorcycle manufacturer. The competition between the two companies dates back to the early 20th century and continues to this day.
- Harley-Davidson Trikes: In addition to traditional two-wheeled motorcycles, Harley-Davidson produces trikes, or three-wheeled motorcycles, which offer increased stability and comfort for riders.
- Electric Motorcycle: In 2019, Harley-Davidson launched its first electric motorcycle, the LiveWire, marking a significant departure from its traditional gasoline-powered lineup. The LiveWire features instant torque, advanced technology, and a sleek, modern design.
- Legendary Models: Harley-Davidson has produced many legendary motorcycle models over the years, including the Sportster, Dyna, Softail, and Touring families, each with its own unique characteristics and devoted fan base.
- Customization Culture: Harley-Davidson motorcycles are highly customizable, with a vast array of aftermarket parts and accessories available for riders to personalize their bikes according to their preferences and style.
- Annual Motorcycle Rallies: Harley-Davidson enthusiasts gather at annual motorcycle rallies around the world, including the famous Sturgis Motorcycle Rally in South Dakota and Daytona Bike Week in Florida, to celebrate their shared passion for riding and the Harley-Davidson brand.
- Harley-Davidson Museum: Located in Milwaukee, Wisconsin, the Harley-Davidson Museum showcases the company’s rich history, heritage, and iconic motorcycles through exhibits, interactive displays, and special events.
- Celebrity Riders: Numerous celebrities, including actors, musicians, and athletes, are known for their love of Harley-Davidson motorcycles. Some notable enthusiasts include Elvis Presley, Steve McQueen, Arnold Schwarzenegger, and Pink.
- International Presence: Harley-Davidson motorcycles are sold and ridden in countries around the world, with a strong presence in markets such as Europe, Asia, and Australia.
- First Harley-Davidson Dealership: The first Harley-Davidson dealership opened in 1904 in Chicago, Illinois, just one year after the company was founded.
- Financial Challenges: Harley-Davidson has faced financial challenges over the years, including periods of declining sales and profitability. The company has implemented various strategies to adapt to changing market conditions and consumer preferences.
- Cultural Icon: Harley-Davidson has become a cultural icon and symbol of American ingenuity, freedom, and individualism, with a loyal following of riders and enthusiasts around the world.
Harley-Davidson stands as an enduring symbol of American ingenuity, craftsmanship, and freedom on the open road. From its humble beginnings in a small shed in Milwaukee to its status as a global icon in the motorcycle industry, Harley-Davidson has left an indelible mark on the world of motorcycling and beyond. Its motorcycles, with their distinctive design and powerful V-twin engines, have inspired generations of riders, embodying a sense of adventure, individuality, and rebellion. Beyond its products, Harley-Davidson has fostered a vibrant community of enthusiasts united by their love for the brand and the shared experiences of the open road. As Harley-Davidson continues to innovate and evolve, it remains a symbol of the enduring spirit of freedom, camaraderie, and the pursuit of the American dream.